Insights

Migrating from Adobe Analytics to Customer Journey Analytics: Key Considerations

NextRow Digital — Mon, 01 May 2023 18:00:42 GMT

Adobe’s Customer Journey Analytics & its Positioning

Adobe’s Customer Journey Analytics (CJA) is an application that sits on top of Adobe Experience Platform. This is the much familiar analysis workspace setup, but on an entirely new dataset which makes it different from Adobe Analytics.

How Is AEP Transforming CX In FinTech Industry?

Divya Jose — Mon, 10 Apr 2023 11:47:24 GMT

Fintech is becoming the most demanding and fastest growing sector. It has a complex ecosystem with data security and privacy as the top priority. Customer data privacy regulations such as GDPR, CCPA, and PIPEDA are important, but they should have strict regulations across internal systems and processes as well. These demands cause major changes and disruptions in the BFSI ecosystem. Maintaining strong security and privacy measures along with providing a unified, real-time, and consistent customer experience is always a major challenge for the financial institutions. These considerations, understanding the industry trends, and how to combat these challenges are always essential. In this blog, we will explore how AEP can help Fintech Industry can combat the major challenges and focus on the importance of data and personalization.

We will start with the trends bringing disruptions in the industry.

Insights from Adobe Summit 2023: Driving Experience-Led Growth

Divya Jose — Mon, 10 Apr 2023 11:00:32 GMT

If you couldn’t make it to the Adobe Summit this year – or even if you did but couldn’t cover all the action – here are the NextRow Digital Adobe Summit team’s highlights from the event!

Future of Marketing, Powered by AI

NextRow Digital — Tue, 28 Mar 2023 17:22:38 GMT

2023 seems to be the year of AI.

Heralded by the immense popularity of the conversational AI language model ChatGPT, artificial intelligence and its adoption across different industries have become buzzwords in the public domain. Although, this massive influence seems to be a new trend, in reality, AI has already penetrated seemingly every industry over the last few years.

The Abc’s of Adobe Experience Platform WebSDK

NextRow Digital — Mon, 26 Dec 2022 13:00:02 GMT

Adobe is consistently working on making Adobe technologies more efficient, dynamic, and simple. WebSDK is a new introduction to this line that enables a unified data collection library for Adobe Experience Cloud customers.

You need to use different JavaScript libraries for each individual solution and none of these libraries work with each other, leading to deployment friction. Although tags in the platform manage libraries, they have several issues such as library size, lower performance, multiple calls, fractured data collection, confusion of schemas between solutions, and others. Plus, there isn’t a JavaScript library that sends data directly to the Adobe Experience Platform. Due to this, many AEP implementations are using Adobe Analytics connector or Audience Manager connector, which is not real-time.

Improve Your Conversion Rate With Magento PWA

Rizwan Khan — Fri, 11 Nov 2022 12:38:46 GMT

A few years ago, it was believed that if you are not online you don’t exist. Now, almost every business is online, and yet this is not enough. Nowadays, the major focus of brands is to increase conversion rate and sales. They are adopting and implementing new technologies and techniques that lead to better conversion rates and customer satisfaction. Progressive Web Application (PWA) is one of them which is integrated into the website, especially by e-commerce players.

The increasing use of Smartphones and Google’s algorithm (mobile-first indexing) increases the importance of mobile apps and mobile sites. Mobile apps and sites are remarkably important for businesses but PWA exceeds the consumer’s expectations in terms of ease of use, reliability, and speed. It gives users a similar experience to mobile apps but with lightning speed, better accessibility, and frictionless user experience. Plus, it is designed to provide a similar experience to native apps but it can work offline and it is cross-browser compatible.
Here is a quick comparison of PWA with native mobile apps: [image_with_animation image_url=”12064″ alignment=”” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”]

How IOT and AEP Brings Revolution to the Pharma Industry

NextRow Digital — Tue, 08 Nov 2022 10:22:39 GMT

Technologies like the Internet of Things (IoT) bring revolution to every sector and the Pharma industry is no exception. IoT is reinventing the old model of manufacturing and distribution of drugs with the use of smart devices and machine-to-machine communication. This technology is not only revolutionizing the patient experience, but is also playing a vital role in other areas such as supply chain, R&D, and clinical development.

The Pharma Industry is not just limited to delivering medications, storage, and distribution. It now includes – tracking biological usage, providing answers to prescribed treatments, educating patients and ensuring appropriate medication usage, promoting adherence to the medication, and assigning dedicated Nurse Ambassadors to help get patients started and stay on track with prescribed treatment plans, etc.

IntegratedPDF Solution – Hyper Personalize Your Customer Experience

NextRow Digital — Tue, 27 Sep 2022 12:19:32 GMT

In recent years, the business ecosystem has gone through an unprecedented change due to various reasons. The ongoing pandemic and technical disruptions, such as – the sunset of third-party data, and the introduction of new technologies are just to name a few. These disruptions have put digital at the center of everything, changed online and offline customer behavior, disruptions and posed new challenges to marketing approaches.

Marketers need modern strategies and technologies to go along with these changes in the marketing ecosystem. They need to focus on an omnichannel presence to engage a greater number of customers and learn more about their behavior and preferences. Additionally, they need to embrace futuristic technologies in their marketing approaches, such as AI/ML and automation, to improve marketing efficiency and results. Last, but not least, marketers should always focus on customers without leaving any stone unturned and should find new opportunities to serve their customers.

Adaptive Forms- A Powerful Way to Know Your Customers (How)

NextRow Digital — Tue, 20 Sep 2022 15:30:56 GMT

The center of any business is customer data. Customer data is used to acquire true knowledge about customer behavior and preferences while delivering the best services and products. Every business has set MarTech stacks to collect customer data. The  sunset of third-party data affects the way businesses are collecting customer data. One of the most popular ways to collect data from customers, with their consent, is to encourage them to fill out digital forms.   Adobe Experience Manager (AEM) offers an easy-to-use solution that can help you create, manage, update, and publish digital forms.

AEM forms help you to personalize communication with every customer on any channel and device. There are different types of AEM forms available – PDF forms, HTML forms, and Adaptive forms. Today we will walk you through Adaptive forms and explain its features, how you can create an adaptive form, and more.

Leverage Live Stream Videos on Your Magento Website (How and Why)

NextRow Digital — Wed, 17 Aug 2022 09:23:07 GMT

Brands are highly focused on marketing strategy and improving businesses using communication tools for promotions and sales. More importantly, it has become inevitable to be a part of new trends in the marketing landscape to stay ahead in the business economy. Approaching your customers and convincing your visitors about your products and services with live streaming is one of the trending marketing tactics.

Live streaming is highly effective in the e-commerce marketing domain. With the audio-visuals gaining popularity and proving their effectiveness, Magento 2 has provided live streaming options for product demos either on social media platforms or on the website itself. The pandemic has largely been the cause of this shift because it pushed brands and marketers to follow this trend to communicate with their users.