Let’s look at some of the core Dynamic Chat’s features, benefits, and how you can leverage it to solve your challenges and optimize the overall Marketo capabilities.[image_with_animation image_url=”12017″ alignment=”” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”]
Individual chat conversations are referred to as chat dialogues. You can design dialogues to specify where they will be displayed, who can see them, and what should be the content for conversations. You will have full control over which page your dialogue chat will appear with the ability to exclude any specific page or URL. Built-in reports help you evaluate the effectiveness of the individual dialogues. Chat dialogues can be configured in many languages for localization.
Dynamic chat allows seamless transition of lead from marketing to sales by allowing sales team calendars synced to Marketo. This reduces the manual process of transferring a lead from the marketing team to the sales and helps them close the deal faster.
Marketers know the value of retargeting. Being able to understand the customer journey is extremely important for a marketer to enable the brands to connect with the leads better based on the lead’s interaction. Dynamic chat enables marketers better retargeting based on the lead’s online behavior.
Marketers love to share marketing material with the leads. Dynamic chat allows you to share the PDF via document cloud to help your leads make better decisions and engage in meaningful conversations.
Conversational marketing is whopping 92% since 2019 and continues to grow. In this situation, your biggest concern will be how to differentiate your brand from others. Your business objective and what you want to achieve from your chatbot solution will be the key differentiator. Your objective will shape chat experiences to fit best into your marketing needs. Dynamic chat allows you to define multiple goals including a must-have primary goal. It is recommended to focus heavily on your primary goal, the secondary goal can be added later.
As a marketer, you have predefined goals or milestones to be achieved. Dynamic Chat allows you to track and analyze chat dialogues at a granular level. You will get an in-depth understanding of your interaction with every visitor, lead source, and visitor’s behavior to improve your performance. You can easily trigger and revise target activities based on the performance results.
Dynamic chat is available for use at no additional cost with Select, Prime, and Ultimate Marketo’s Package. All new Marketo customers will get it automatically and all current customers can access it immediately after renewal. Enable your Dynamic chatbot with these steps:
Consumers expect more relevant and personalized offers and services whenever they interact with a brand. Dynamic chat has out-of-the-box features that will reshape your personalization campaigns at scale. You can understand your visitors better than ever and engage with the right content at the individual level. Dynamic Chat helps you move them through the marketing and sales funnel in shorter intervals of time.
Curious to know more or need some help to begin with Dynamic Chat? Contact NextRow’s Marketo expert who can develop a framework to make the best use of the Dynamic Chat solution.
Contact us at +1-847-592-2920 and marketing@nextrow.com.