We, the humans, are resilient. We find ways to bounce back. While the research for a cure / vaccine has picked up the pace, we have the needs to be fulfilled, from daily necessities to luxuries. While the restaurants closed, retail shops scaled down, consumers preferring to turn to online shopping more than ever. The impact of Coronavirus is going to last for a while and aftereffects are still unknown. The biggest impact the virus is going to leave is on the commerce, how we do business going forward.
In 2019, eCommerce sales are about $600B in US compared to total retail sales of $3800B. eCommerce is still relatively smaller compared to the retail sales. The COVID-19 situation changed the face of retail sales completely. The shuttering of retail store doors due to virus fears accelerated the online sales. eCommerce giant, Amazon sales rose 26% year-over-year during the first quarter 2020 (during early stages of virus spread). With all social distancing measures and consumers being very cautious and the lack of availability of vaccine in the near future will drive more opportunities for eCommerce businesses.
Consumers have many choices. Many websites to shop from, many retail stores to visit for shopping. Though the current situation is temporary, understanding consumer behavior and presenting right experience (offer or content) to the right person at the right time is key for eCommerce success.
Your success as an eCommerce business profoundly rely on persuading your customer by delivering the best unified experiences across web, email, other online and offline mediums.
Current times are tough for everyone, for consumers, marketers and businesses alike. People rely on commerce more than ever to stay safe amid the social distancing guidelines. Obviously stress is taking a toll on everyone.
In such difficult times, it becomes important for brands to establish an emotional connection with their audience and choose the right tone of message to communicate with them. Create engaging, informative, and useful content that your customers can relate to. Show empathy towards others in your marketing message. Put yourself into their shoes and see if the message would resonate with you.
Bring your online brand in front of your audience. With all the traditional marketing methods are going out of the picture and millions of people spending time on the internet more than ever, businesses need to understand that its important to make their presence felt globally with the right marketing message.
People always make decisions based on emotions. Emotions and empathy always help businesses connect to the customers. Marketers showing empathy in their outreach to the customers will always end up on the winning side. This is why a tighter integration between marketing platforms and commerce platforms is so important as empathy can be added in your marketing messages.
NextRow Digital is a pioneer in delivering MarTech solutions and Commerce solutions to clients, from end to end implementations to integrations to consulting. NextRow has specializations in SAP Hybris eCommerce, Magento (Adobe Commerce Cloud).
Given the current market landscape, NextRow has rolled out some packages to help the clients to optimize their Magento maintenance budgets.
For any Magento services, please reach out to sales@nextrow.com or call +1-(888)-578-6558