If you couldn’t make it to the Adobe Summit this year – or even if you did but couldn’t cover all the action – here are the NextRow Digital Adobe Summit team’s highlights from the event!
We just got back from the eventful Adobe Summit 2023 and can’t wait to put all that gained knowledge to work with. For the first time since 2019, Adobe Summit returned to Las Vegas in a hybrid in-person and virtual format – and what a standout event it was! Marketing representatives from major enterprises all over the world converged in Las Vegas to learn, be inspired, network with industry peers and have a full Adobe experience. NextRow Digital had the privilege of being a gold sponsor at the Digital Conference of the year. With various insightful sessions and a line-up of luminary speakers, we were able to garner some useful insights that will help us accelerate creative development, streamline engagement channels and elevate digital experiences for our clients.Let us do a quick recap of our Adobe Summit experiences and throw some light on the key takeaways from the event.
As a gold sponsor at the summit, we had the privilege to host an informative session on the new approaches in marketing, like first-party data, identities, and direct-to-consumer strategies in the healthcare industry. The speakers Joe George, Director Marketing Technology, Abbvie, Angela Tang, Sr Manager, Digital Analytics and Personalization Technologies, Abbvie, and Pradeep Subramanian, Architect, NextRow Inc, delved into the digital transformation (with focus on first party data) of Abbvie, an undisputed leader in the healthcare industry. They also assessed various first party data implementation strategies and the best practices and opportunities leveraging Martech stack.
The session also showcased some futuristic use cases and brought forth the possibilities these advanced marketing approaches can unlock and how they can help in crafting exceptional experiences for patients and healthcare professionals.
In case you missed the session, or if you want to revisit it, here’s the link to the recording.
NextRow’s IntegratedPDF demystifies a major pain point for marketers that was not been addressed before – PDF documents on websites. The customer interactions and engagements on a PDF document remained a mystery and in effect, hampered the efficacy of the content within it. Marketers were unable to view the data of interaction and act upon it.
However, with NextRow’s IntegratedPDF solution, marketers can now capture analytics for interactions inside the PDF in real-time, such as the pages scrolled, keyword searched, or any annotations. The PDF will open along or within the website with powerful rendering capabilities including highlighting, comments, annotation, etc.
Learn more about the capabilities of NextRow’s IntegratedPDF, understand how it works, and explore the potential benefits it offers to marketers for lead scoring and personalization with marketing documents.
NextRow’s project RADAR is a one-stop solution that keeps track of digital properties’ health by acting as a digital command center. RADAR will reduce the data quality loss and improve data quality across digital properties and empower marketers to make data-driven decisions. RADAR is built on powerful microservices and integrations with products like ObservePoint to provide 360-degree data and the health scores for digital properties. RADAR is powered by AI models and can be integrated with popular MarTech stacks.
To find out how RADAR can maximize your MarTech performance by keeping track of your digital properties, get in touch with our RADAR experts!
The NextRow team had an action-packed time in Las Vegas at the Adobe Summit – with innovative discussions and conversations, and a very exciting session on Healthcare Experiences with Approaches to First-Party Data. For us, what happens in Vegas should not stay in Vegas and that is why, here is a snippet of our experience at the summit.
Adobe Summit 2023 went by in a flash and as always, Adobe brought amazing innovations to the forefront. As businesses across the world realize the potential of content in driving next-generation digital experiences, the new Adobe innovations are rightly aimed at optimizing content creation, delivery, and measurement. If you were at the summit, we hope that you had an amazing time and gathered some meaningful insights. However, if you were unable to attend in person, fret not. Adobe has made most sessions available on demand
For the NextRow team, the innovations we witnessed and the new learnings we gathered from the summit have paved a way to enhance the digital marketing services we cater to our clients and elevate their customer experiences. We will continue to learn and hone our offerings, continuing our commitment to offer state-of-the-art solutions to our customers. If you wish to know more about our latest offerings or just want an expert consultation regarding your digital transformation, reach out to us.
Looking forward to connecting with you all again at the summit next year!
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